The American Matchcover Archive


A digital repository dedicated to the conservation and celebration of the American matchbook cover — a pocket-sized canvas that once served as the primary advertising medium for 20th century commerce. 

We hope to honor this everyday, utilitarian item not merely as ephemera, but as a significant artifact of graphic design history. 

Explore the Archive





Aquamarine Americana

An array of aquamarine-colored matchbook covers that capture the essence of Americana. 
Eastside Pizzeria
Olean, New York
Lamplighter Lounge
Superior, Wisconsin
Allen’s Alley
Lincoln, Nebraska
Capuano
Cherry Hill, New Jersey
Tiny Town Motel
Guthrie, Kentucky
Shanghai Restaurant
San Jose, California
Redwood Drive In
Boonville, California
Eddie’s Pizza 
Diamond Springs, California 
Texas Longhorn Service Station
Glen Rio, New Mexico

Joe & Edna’s Pizza Drive-In
Lombard, Illinois
Rob’s Drive Inn
Madison, Nebraska

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