The American Matchcover Archive


A digital repository dedicated to the conservation and celebration of the American matchbook cover — a pocket-sized canvas that once served as the primary advertising medium for 20th century commerce. 

We hope to honor this everyday, utilitarian item not merely as ephemera, but as a significant artifact of graphic design history. 

Explore the Archive






Blissful Baby Blues


A batch of soft-colored, serene strikers.
May King Restaurant
Concord, New Hampshire
Adult World-Wide Books & Mags
Cathedral City, California
Rick’s Cafe
Sarasota, Florida
El Paisita Ricos Tacos
Los Angeles, California